Privacy Policy
Last Updated: 2026
This Privacy Policy explains how eatwells.co.uk ("we," "us," "our," or "Company") collects, uses, and protects your personal data when you visit our website. We are committed to protecting your privacy and ensuring transparency about our data practices.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or enquiries.
- Technical Data: IP address, browser type, operating system, device identifiers, and pages visited.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: How you interact with our site, including click-through rates, time spent on pages, and navigation patterns.
How We Use Information
We use the collected information for the following purposes:
- Analysing website traffic and user behaviour through analytics platforms.
- Tracking affiliate commissions and affiliate partner engagement.
- Improving our website functionality, content, and user experience.
- Responding to your enquiries and providing customer support.
- Complying with legal and regulatory obligations.
- Marketing and promotional activities (only with your consent).
Cookie Policy
Our website uses cookies to enhance your experience. The types of cookies we use include:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Enable us to track referrals and affiliate commissions from partner casinos and betting apps.
- Marketing Cookies: Used for advertising and remarketing purposes.
You can opt-out of non-essential cookies through your browser settings or by using cookie consent management tools. Please note that disabling certain cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party websites, including casinos, betting apps, and affiliate partners. We are not responsible for the privacy practices or content of these external sites. When you click on affiliate links and visit partner websites, their respective privacy policies apply. We recommend reviewing their privacy terms before providing any personal information.
Your Rights
Under UK data protection law (UK GDPR and the Data Protection Act 2018), you have the following rights:
- Right of Access: You can request a copy of your personal data we hold.
- Right to Rectification: You can request correction of inaccurate data.
- Right to Erasure: You can request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You can request limitation of how we use your data.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to certain processing activities, including marketing communications.
- Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO).
If you are located in the United States, additional privacy rights may apply under the California Consumer Privacy Act (CCPA) and similar state laws.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected. Generally:
- Personal data provided via contact forms is retained for 12 months or until your enquiry is resolved.
- Analytics and usage data is retained for up to 26 months.
- Affiliate tracking data is retained for the duration required by our affiliate partners and legal obligations.
- Cookie data is retained according to each cookie's expiration settings.
You may request deletion of your data at any time, subject to legal and contractual retention requirements.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@eatwells.co.uk
Website: eatwells.co.uk
We will respond to all requests within 30 days or as required by applicable law.